"You can't sell anything,
If you can't tell anything."
by Beth Comstock.
Digital marketing can be defined as the use of various digital tactics and channels to connect with customers who frequently go online. From your website itself to a business's online branding assets by way of-- Digital Advertising, Email Marketing, Social Media Marketing, SEO, PPC, Affiliate Marketing, Inbound Marketing, Content Marketing and Automation Marketing-- there's a series of tactics that fall under the universal term of "digital marketing."
Digital Marketing has become extremely necessary for your online business. Everyday, millions are searching for your products and services online. If your presence is absent on the web, you will lose out your customers. So, in order to get to them and make yourself heard and seen, Digital Marketing comes in handy. It levels the online business field and helps you to stay ahead of your competitions.
Webtids, will help you to set the geo location of your target customers all set up with our sales funnel system, and you will be able to reach out to customers based on their age, ethnicity and interests. We can also help you get acquainted with Social Media Marketing, Content Marketing, Pay per click, Affiliate Marketing, Inbound Marketing, Email Marketing and Automation Marketing as well.
In short, with our latest technologies, you can make the best possible use to market your products and services to boost your sales.
SEO increases the traffic of your website through organic search results on search engines such as Google, Yahoo and Bing.
Content Marketing helps provide valuable information to buyers, and create willingness to purchase products from you.
Social media marketing is a platform to gain traffic for promoting your products and services through various Social Medias.
Pay-per-click is basically a Google advertisement programme to display your ads and website on Google and other Google partners websites.
This is a strategy where an online retailer pays commission to another website for traffic or sales generated from its referrals.
Email Marketing is a process of sending bulk emails, informing about your products to your potential or present customers.
Inbound marketing is a technique for drawing customers to buy products and services from your website and through interaction services.
Automation Marketing is a modern tool that allows you to manage and automate your marketing tasks, processes and campaigns.
Inbound Marketing is one of the methods used for marketing using contents and blogs, while Digital Marketing refers to a broader term used to connect with consumers digitally through various strategies.
Digital Marketing focus mainly on visuals and advertisement form of branding, whereas, Inbound Marketing focuses mainly on creating attractive blogs and engaging content to attract consumers.
Digital Marketers are assigned to create brand awareness and promote lead generation for your business, through all the digital channels the company uses. Frequently used channels include the likes of social media, your brand’s website, bulk emails, advertisements, search engines and the company’s blog.
Most Digital Marketers use KPI (Key Performance Indicator) to accurately measure your website’s performance and traffic on the internet.
The cost depends on the services you have opted to use for Digital Marketing, like SEO, Social Media and content creation including website designing, still you don’t need a big budget and the charges will depend on any add-ons you opt for. But, regardless of the initial cost, the return on your investment will be greater once the marketing strategy starts. Needless to say, Digital Marketing is still way cheaper than traditional method of marketing.
YES. Digital Marketing works for any business associated with any industry. Doesn’t matter what your business sells, Digital Marketing helps you to create a platform for your brand to identify consumer’s need and also to upload promotional content about your business, online.
Unlike the methods used for Traditional Marketing, Digital Marketing makes it possible for you to track and analyse the results in real time basis. You can even measure your Return on Investment (ROI) of any aspect of marketing tools you have used. From getting to check who viewed your website’s homepage, to finding out how many people opened your bulk email or read your post and how many disposed of it and even checking the number of people engaged with your email or post is possible through Digital Marketing.
If you have done Digital Marketing through proper channels, have spent time to create an extensive buyer persona, have identified the needs of your buyers, and even created quality online content to attract customers, then you will most likely see fruitful results within the first 6 months.
In this world where people are more dependant on their mobile phones for their day to day activities, it is vital to have a website that is ‘responsive’ and works in all smart devices. If your website is not compatible for a mobile, you might be losing a lot of potential customers and leads. Having a responsive website falls under a method of Digital Marketing, which is also a very important factor to boost your sales.
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