Email Marketing

Email Marketing is all about engaging your customers.

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What does Email Marketing mean?

What does it do?

Email Marketing is a form of direct Digital Marketing that involves companies sending promotional messages through emails, as a means to communicate with existing or potential clients, informing them about your brand and your products. You can use this form of marketing to enhance your relationship with your clients, existing or past, and also to encourage customer loyalty.

You can even send emails to potential customers to help them decide and make the purchase or order your products and services, immediately. Adding advertisements to emails sent by other companies to their customers, is also a form of email marketing.
Email Marketing is widely used as an efficient and cost effective method to acquire new customers, build brand awareness, increase sales and also to encourage trust and loyalty with your brand. So, we can say that Email Marketing is also a very good way of keeping in constant touch with your customers and engaging them with your products and services.

According to marketing experts, email marketing, if used correctly, can surpass all forms of Social Media Marketing.

Popular Choice

A marketing survey found out that 60% of business owners and consumers alike, prefer emails to receive promotions and regular updates from companies.

Personalized Content

You can also personalise your email’s content to suit the requirement or interest of the consumers, depending on various factors influencing purchase.

Sharing Is Easy

It’s easy for your customers to share the information on your email (like promotional codes or coupon codes), to their friends or family. It actually just needs a click of a button.

Find Results Easily

It’s easy to test, optimize and improve your email content to increase your sales via Email Marketing, and it helps you to  achieve substantially better performance results and higher ROI.  

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