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PPC stands for Pay-per-click, and as the name suggests, it is a form of digital marketing where advertisers pay a nominal fee, each time one of their advertisements (on a website or search result) gets clicked or selected. In short, it is a way of buying visits to your website through voluntary selection, rather than trying to earn visits through various organic search engines.
PPC is a strategy many feel is a risk and a waste of resources. But, the market is all about taking risks and getting its reward, right?
One of the most popular forms of PPC is search engine advertisement. In this, you are allowed to make a bid for your ad to be placed in a search engine’s sponsored links. So, when a search is made by someone for a keyword which is related to your line of business, with PPC, your advertisement just might become visible on the top spot of the search result list.
Your ads can also be placed on a selected website. Consequently, when a user clicks on one of your ads (in that selected website) and directs him to your website, you will need to pay a small fee for the redirection. If PPC is working correctly, the fee is comparatively low related to the sale that is bound to happen. If not in the first instance, there is every chance the user will go back to your website if they have seen something worth their while on your website, and thus make a purchase. For example, if you are paying Rs. 500 for each click, and the resultant sale leads to a purchase worth Rs. 5000, then hurrah!! you have made a huge profit, isn’t it?
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